When clients come to us for their business website design, the first part of the process is spending some time defining their website goals. It is important to be able to communicate to your developer what you are trying to achieve with your new site. No design and development company expects you to be the expert, nor do they want you to be. Just take some time, with colleagues if need be, and look at sites within your industry. Find what you like and what you don’t and bounce around a few questions. If you have a clear idea of your goals, the people creating your site will be more likely to realize your vision smoothly and in a timely manner.
What is the purpose for your site?
The average business is looking for better visibility to help sell their products or services. A non-profit could be trying to boost donations. No matter what industry you’re in, you will want to provide information to site visitors and gather their information as well.
Who is your customer and why should they choose you?
You most likely have some idea of your demographic. The goal is to make them want to do business with you. With possibly hundreds of sites on the Internet within your industry, your goal is to stand out from the rest. If you are able to identify what that is, a good design and development company will create the design or functionality to convey that to site visitors.
What image would you like to convey?
The majority of consumers are beginning their search for products and services online. You have about 9 seconds to make a good impression. It is important the site is visually appealing but it’s crucial that your customer can see exactly who you are and what you have to offer.
What is your budget?
Make a website wish list. Start with the things you can’t live without and go from there. The size of and functionality within your website will determine the cost. Bringing your list to the company creating the site will ensure that you first get everything you need and then you can determine what extras you can afford.
Who will be updating maintaining your site?
Adding fresh content to your site is a must. Assign someone within your organization to be responsible for this on a regular basis. Consistent updating is not only important for search engine optimization, but it shows potential clientele that you are enthusiastic about your company and interested in sharing information with them.
What are your business goals for the future?
Be sure your site is able to grow with your business. As additional pages or added functionality is needed, you don’t want to have to start from scratch. Most new websites are created in a content management format. If your web design company is suggesting a static website, you may want to think twice.
