Posted on 19th January 2011 by suem in SEO Tips
SEO is the process of making changes to your Website to improve its chances of ranking well on internet search engines. This includes choosing keywords that people might use to search for businesses like yours, putting the keywords in right place in your Website’s content, and having sufficient content on each of your Website pages.
Get your site in shape – Ensure that your site is streamlined, easy to navigate, and populated with rich content.
Select Keywords – A keyword is a word or a phrase entered by people into a search engine when they want to find information, or products and services online.
Content – Populate your keywords throughout your website content and on the appropriate pages by using 2 or 3 keywords per page that includes a minimum of 250 words of unique content.
Description – This description allows you to determine how you would like your website described to a search engine spider.
Linking – The best way to be sure that the search engines can find your site is to have other Websites link to your site. If you have a lot of other Websites linking to your site, the search engine spiders will visit your site more frequently and find new content quickly.
Submission – This involves submitting your site to major search engines and various directories.
BE Patient – Once you have optimized your Website, it can take weeks to months before you start to see an increase in your site’s rankings for the keyword phrases you targeted.
Search Engine Marketing – If you need instant exposure we suggest a Pay-Per-Click online marketing campaign (Google AdWords, Yahoo advertising).
Posted on 29th July 2010 by suem in SEO Tips
blog, CT Website Design, SEO, website design
You have a new business website that was well designed and built correctly for organic SEO. Good job. Now What? To be sure your site continues to climb in rankings or maintains the good rankings it has, it is not a time to rest on your laurels. Marketing your website doesn’t have to be expensive but it will take some work on your part. If you have a budget set aside for marketing your website, you can certainly hire an SEO service. Just be sure they don’t use black hat techniques. Although you may see an initial increase in search engine rankings, your site could be penalized or even banned completely from their database. There are several ways to promote your web presence and increase SEO in an ethical manner that can provide long-term positive results.
- Link Building – There are two kinds of links, reciprocal or non-reciprocal. You can achieve reciprocal links by contacting other businesses that are relevant but not in direct competition with yours and choose companies with good search engine rankings. This can be a difficult sell if your website is new and has low rankings but it is worth trying. You can create non-reciprocal links by submitting articles or press releases with relevant content to online repositories for syndication.
- Blogging – Search engines love fresh new content. The great thing about blogging is you are free to state opinions and write about whatever you like. Just try not to get carried away. The more relevant your blog content is to your business, the greater chance of it helping promote your website. You can also submit your blog to online blog sites and forums.
- Social Networking – Social networking is a great way to increase SEO but they only work if you work them. If you have anyone on staff (the younger generation seems to be exceptionally savvy in this area) that can devote some time daily to your Twitter, Facebook or Linked-In accounts, it can have a great pay-off. Because this is something that needs daily upkeep, hiring outside help in this area can become very costly.
- Updating and Editing Content – Check your websites content often and update as necessary. Be sure to repair any broken links and add special promotions or news. Always edit out what search engine crawlers don’t like and add what they do.
- Email Signatures – Think of how may email you send out in a day. Include all business and contact information with live links to your URL. Don’t miss a free opportunity to promote your business..
- Press releases & Articles submission – Once again fresh new content and link building opportunities. There are many sites on the web where you can submit articles for syndication at no cost.
Google Analytics is a great tool to examine your website’s overall health. It will enable you monitor site traffic; find broken links, and is a good way to see the effectiveness of your marketing efforts. You do need a Gmail account to sign up but both are free services from Google. They also have paid services like Google Adwords accounts to further market your business website.
