It is the 5-year anniversary of Hurricane Katrina and just a few weeks since the BP well stopped spewing oil into the Gulf. We are still at war in Iraq, in the midst of a recession, and this morning, my son’s Scientific American caught my eye with the words “the end” on the cover. Trying to shake off a slight bout of depression, I opened my emails to find one from a well-meaning friend stating how bottled water, that had warmed in the car, would give me breast cancer. It’s enough to make you take to your bed.
But the majority of us do not. The people of New Orleans continue to rebuild with conviction and strength that rivals superheroes. Gulf fishermen are back on the water hard at work despite months of missed pay. Our young people remain fighting overseas with the dream of restoring peace. We work to pay the bills, create new business, invent the next great thing and continue striving to find “the cure”. Scientific American’s learned authors may tell us that the world will inevitably come to an end but their staff is smart enough to use catchy headlines and anything else in their bag of marketing tricks to sell their publication until that day comes.
And I sit at my desk, writing my Free Range Friday blog. One of my particular favorites because instead of writing about the importance of websites and corporate branding, Friday blogs are about whatever subject I choose. (100% ego driven and quite possibly only interesting to me.) But with every entry, there is the hope that someone out in cyberspace will find it worth the read.
We are pretty amazing animals. Despite our inescapable demise, we keep pushing forward, whether it takes faith, a competitive nature or even a healthy dose of delusion.
The End?
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