Like many of you, we are a new small business with a limited advertising budget. We know we have top-notch products and services but how do we spread the word? Being in the web and graphic design business, we have a great website working for us. We also know how to take advantage of the free marketing tools available on the Internet. We blog, Tweet, use Facebook, post daily Craigs List ads, etc. Unfortunately it just isn’t enough. You need to connect a face to your business. Even with people using latest technologies to look for products and services, providing a personal touch builds consumer confidence.
So if you don’t have the money for radio and TV commercials or large print ads, what can you do? Maybe it’s time to check out your local Chamber of Commerce or Business Council. They have an extremely inexpensive yearly rate. So for reasonable fee, your business information will be listed on their website as well as your own. If you have the time and energy, join one of their committees or run for an officer’s position. Chamber and Business Council members are also especially loyal to each other when it comes to recommendations and referrals. But what we find most beneficial, are the networking events they host. Don’t be tempted to pay your dues and stop there. Just like using social media to help promote your business, they only work if you work them.
Morning minglers are particularly helpful. They are held early and usually in the middle of the week so everyone is fresh and ready to network. Most chambers will also allow each attendee a 30 second commercial to introduce themselves, their business and the services they provide. You exchange business cards with other members while chatting over coffee – practically painless unless you are unable to pass up the free pastry and bagels.
After hours events, hosted by members, usually involve good food, drink, and relaxed conversation. On the down side, they are “after hours” and it can be hard to get yourself amped up to network after 5pm. They tend to feel more social and less business but don’t forget you are attaching a face to your company and getting to know your local business community. The more times you get yourself out there, the more likely you are to be remembered.
Participating in these events, especially if you are involved in several local groups, can sometimes feel overwhelming. Time is a precious commodity to the small businessperson. Unfortunately, to find the ones that best promote you and your business, you have to try them all. You’ll know soon enough which events are worth your time and energy.
We’re leaving early today to run the New Hartford Business Council’s booth at the local farmer’s market for a bit of networking, a little of shopping and allot of fun. Who says you can’t mix business with pleasure?