If you’re a business owner, you know you need a website! Although it may be tempting to buy a pre-made template and do it yourself, there are several things to consider before making that choice.
1) Whether you sell a product or service, you are a specialist at what you do. InSight Design Studios is as well. We have the education and experience needed to establish your professional web presence.
2) As a business owner it is extremely difficult to find the time to create and launch even a basic website. There will be some time involved on your part when working with a designer but not nearly as much.
3) Your site should stand out from the rest. A template is a template. You need an experienced person, well versed in programming languages to be able to truly customize your website. This is more than visual appeal. It is also a matter of functionality.
4) Making the right color choices for back round, fore ground, and font are more difficult than you may think. If the site is visually unappealing or hard to read it will encourage visitors to leave your site before seeing what your business offers.
5) Font selection is important. The font in your site should not be too big or small. Over use of capitalization or odd column width will not create a pleasant experience for readers. A website designer, with experience in cascading styles, will produce text that is easily read and flows throughout the entire site.
6) Search Engine Optimization is more involved than you may think. Our design firm will make sure your site has internal linking, proper site structure and target keywords. We will also submit your information to online registries.
7) Content Management Systems templates are very desirable because they allow you to add and edit text without extra site maintenance costs. A reputable Design firm will not only build this functionality into your site but provide the necessary training to your employees to use it efficiently.
8) Where do you turn when there is a problem with your site that you can’t fix? InSight Design Studios never outsources work to third parties. Your information is always readily available and you can contact us with problems for timely maintenance.
You website is not only a powerful marketing tool but also a reflection of your business. It is important to make a good impression. That is what we specialize in. We will do our job and allow you to concentrate on the business at hand.