Are You The Legal Owner Of Your Business Website?

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Our clients hire us to design and develop their business websites because they do not have the time or expertise to do this properly on their own. So why are we asking you to purchase your own domain name and choose a hosting company? You’re paying us to get the job done. Shouldn’t we be taking care of that for you? The answer is an unequivocal no. We do this for our clients’ protection.

Your domain name is as an important part of your branding as your logo and company name. Many web design companiesids_logo offer hosting plans that give their clients “free” domain names. You don’t need to worry about a thing. It’s one stop shopping. What you may not realize is that your monthly payment is allowing you use a domain name registered to them. It is imperative that you legally own your domain name. If not, if for any reason you and your web developer have a parting of the ways, your domain name can be retained or sold by the legal owner and that person isn’t you.

This also applies to your Hosting service. A good developer will be happy to recommend a reputable hosting company that will fit the need of your business. This account should be in your name as well with you having control of all username and passwords. This protects your web from your developer suddenly going out of business and you not having access to your website files or worst-case scenario is that your website could be taken down by your developer at any time.

Take the time to purchase your own domain name and set up an account with the hosting company of your choice. You have paid for your business website and at the end of the day, you should own it.

Customer Testimonials – A Business Website Must-Have

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Picture 9Each year, more and more consumers are shopping for products and services online.  And every business, looking to stay in business, understands the importance of a strong online presence. But because of the anonymity the Internet affords, it is essential for a business website to provide credibility to site visitors and to stand apart from the countless unethical online sellers.

One of the easiest ways to establish this is to include a customer testimonials area on your website. This is an important way to not only promote your business strengths but to add a personal touch in a very impersonal cyber-environment.

Don’t be bashful. When you receive positive feedback from your clientele about your products and/or services, ask them to put it in writing. You’ve earned the right to ask and a very satisfied customer is usually more than happy to provide one.

Keep it simple. They don‘t need to write a book. You just want a few lines, in their own words, on why it was a pleasure to work with you – be it your timeliness, professionalism or exactly how your product or service positively affected their life or business.

Remember, the end result is to establish business credibility. An online testimonial won’t mean much unless you provide the contact information of the person behind it. Always include their name, name of their business, a phone number and email.

Third party testimonials are a powerful tool for improving conversion rates. The ultimate goal of a business website is to turn site visitors into customers.

 

 

INSIGHT DESIGN STUDIOS HONORED BY INTERACTIVE MEDIA AWARDS IN 2012 COMPETITION

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Mind Matters Hypnosis website

Mind Matters Hypnosis website

CANTON, CT — Insight Design Studios today announced that it has been awarded Outstanding  Achievement in Website Development by the Interactive Media Awards™ for its work on the Mind Matters Hypnosis Website. The honor recognizes that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work. The site was honored specifically for excellence in Professional Services.

The judging consisted of various criteria, including design, usability, and innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn each quarter.

TINA RICE, Founder, Lead Designer of Insight Design Studios, said, “It’s an honor to have our work recognized by the Interactive Media Awards. We feel that our projects are leading examples of how the Internet can be used to enhance a company’s message and branding.”

About Insight Design Studios
We are website designers and developers but most of all, “we are your sales people“. We’re here to help promote your business. InSight Design Studios is a professional graphic design and website design company with over 10 years of experience designing quality websites, logos and print collateral. We deliver consistent results to clients who come to us with a broad range of needs.

To learn about this subject or to speak with Tina Rice, call 860.693.8929 or email info@insightdesign studios.com

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