We recently received a hand delivered plate of homemade cookies from a happy customer. He said he loved our work but was even more impressed with the support he was given throughout the process. It was a thoughtful and may I add, delicious gesture. After I thanked him, we chatted for a bit and I was sure to tell him that even though the initial project was over, we would be there for any of his needs in the future. As he drove away, I had to kick myself for missing a perfect opportunity. Why didn’t I ask him for an online review?
Apparently, my brain (temporarily swollen from all of the compliments) stopped working for a few minutes. This man would have happily agreed to write a review and let others know how he felt about our business. He was looking for a way to say thank you, hence the cookies. As yummy as the cookies were, a good online review tastes sweeter and last longer. Happy customers are an important part of our sales force and have brought us a lot of business.
Is all lost? I should hope not. He is still a satisfied customer and we will speak again but will it have the same momentum? He was ready, willing and able and standing directly in front of me. My computer was handy and I could have walked him through the process.
Don’t miss a golden opportunity. If you’ve delivered the goods, you have the right to ask for the review.